In the final part of the 'Are you getting value from your HR tech investment' we look at leadership. Leadership has been a common thread throughout the series but deserves a discussion all of it's own.
The alarmingly high figures of those transformations which fail to deliver on expected outcomes (the figure ranges between 70% to over 90% across various research McKinsey, BCG, Bain & Company), the one consistent theme is leadership. Whether it's having a clear direction, having the right skills in the organisation (including the leadership), securing the right resources or overcoming internal resistance, the process can seem overwhelming. This is where strong leadership comes into play as the anchor that can weather those storms or indeed be the compass that shows direction, particularly after you have gone live as change is continual and doesn't stop.
Visible Advocacy for Change
There are the 'hard' demands of a leader, such as budgets, resources etc. but actually let's start with the 'soft' skills needed to promote and keep the momentum of change.
The role a leader plays in technology adoption is being visible advocates for change. When leadership demonstrates their commitment to integrating new technologies, it sends a powerful message to the entire organisation. Employees look to their leaders for cues, visibly supportive leaders help to alleviate fears and uncertainties. This is particularly important once the programme has gone live or moved into a BAU state. The programme provides visibility for the initiative but once that moves on then as a leader continuous championing of the benefits and ongoing change is important. Remember leaders and leadership exists at all levels within a business and not just as a senior leader. Managers and employees should also be advocates and this is often where it is most effective. However, behaviour is mostly driven by senior leaders and the trickle down effect of positive advocacy, intention and action.
Commitment and Resources
Advocacy is not just about words; it’s about actions. Leaders must ensure that they are providing the necessary resources to facilitate this transformation. This includes allocating budgets, providing training, and ensuring that there is adequate support for troubleshooting and problem-solving. When employees see that leadership is backing warm words with actions, they are more likely to buy into the new technology and the change that accompanies it. But commitment goes beyond budgets, it's about being present, supportive and vocal. Again this tends to happen more in the midst of a delivery, but actually needs to continue after go live and is key to being active in creating the right environment to get the value from an investment long term.
Aligning with Business Drivers
Holding on to 'why' you started the change in the first place so you can continue and the teams can align technology adoption with business drivers and strategy is vital even more so after a go live. Leaders need to make it clear how the new technology continues to aligns with the company's long-term goals and that it will continue to grow with the business. This not only helps to prove the investments validity, but also helps employees understand the bigger picture. When technology adoption is tied to business objectives, it is easier to measure its impact and ROI.
Optimising Investments
In an age where optimising investments is paramount, leaders play a pivotal role in ensuring that technology serves its intended purpose.
Firstly, understand what you have bought, what you are using and importantly what you aren't using. The number of customers who I speak to who are unaware what they have bought and that licenses for functionality remain unused. Usually with another solution being used in it's place and essentially paying twice! Often it comes back to leaders saying 'I don't need to know all the details', but some awareness of the basics is important.
Working closely with vendors to support the optimisation of the technology is key, and we talked about this in the last article so I won't go into much detail here. But if done right then the roadmap of a vendor offers opportunity to continue to show improvement over time and in doing so continues to give teams, managers and employees more value in their day-to-day activity.
But beyond the vendors then it is ensuring you have the right operating models and skills in place, which will then allow capacity to listen and act on the demands of the team and the evolving requirements coming from the business. I talked more about these in the first of this series.
Internal Buy-In and Overcoming Resistance
Perhaps one of the most challenging aspects of technology adoption is overcoming internal resistance. Change is hard, and it's natural for HR teams and employees to be wary of new systems, processes and ways of working that may disrupt their routine and well trodden patterns of work.
Here, leadership visibility is crucial. When leaders are actively engaged in a transformation process, it encourages the entire organisation to buy into the change by leading from the front. Resistance is natural and should have been looked at when in programme delivery mode, but that resistance if not addressed during delivery will grow, persist and get sticky once you have gone live and becomes much more difficult to unwind. As a leader, come out and address that resistance with your change teams. Listen, act on the feedback, but don't be afraid to be honest about the challenges. It goes without saying that having reliable change agents throughout the business especially if you are dispersed geographically is crucial. There isn't enough space here for discussion at length around approaches to change but many great resources out there.
Transparency
Whilst organisations can be dysfunctional, idiosyncratic, and in some cases endearingly crazy, the people who work in them are not silly. They can smell diplomatic non-communication (waffle!), so being honest and transparent is key. Whilst sensitivities do exist and timing can be difficult, being straight about the challenges (and oddly sometimes about the successes too!) is important. Regular updates and open forums for questions and feedback can help in addressing concerns and building trust. When employees feel heard and involved, they are more likely to engage and reduce the areas of friction or resistance.
Action points:
If you’re ready to lead the business through a successful technology transformation, it’s time to step up, be visible, and take action. Your commitment to this change will inspire your team and drive your organisation forward.